Digitization is increasing day by day; the recent pandemic and its effects have further catalyzed the use of eCommerce platforms. The eCommerce tools play a significant role for any business and can become a game-changer. Most of the success stories of entrepreneurs are somewhat linked with eCommerce. However, it is important to understand the usage of multiple tools, every tool is linked to a certain activity, and the first step is to identify the activities of your business that can be streamlined through eCommerce tools. Businesses realize the importance of eCommerce solutions, and the growth for spending in eCommerce has increased than ever before. The following Blog will identify one of the best eCommerce tools, and the blog has categories the tools as per activities and also explains the utilization of these tools.
Table of Contents
1. Website eCommerce Tools
As an eCommerce business establishing a website is an important task, Website platform tools are used to design and develop a website. Such tools help to integrate multiple applications and plugins and thus enable you to gain maximum potential from your website. Moreover, you may get analytics, manage orders, shipping and payments through such eCommerce platforms.
1.1 Shopify
Shopify is the number 1 tool consisting of almost everything required for an eCommerce website, and it’s not much difficult. Multiple tasks can be performed effectively by Shopify, such as building your website. It will also help you to manage your backups; moreover, its dashboard is very interactive and will make it easier for your business to manage orders, timely shipping, and payments of your orders.
1.2 WooCommerce
Basically, WooCommerce is a free plugin used to convert your website into an online store; the best part is it is completely free and can be customized to be aligned with your brand. Moreover, the WooCommerce platform also supports many plugins, which makes it a flexible choice for an eCommerce business.
1.3 Magento
Magneto is also free to use platform for eCommerce businesses. The best part is that it is easily scalable and provides various interface options to choose from. It allows numerous options to customize. Moreover, multiple payment options available for integration for store owners, making it easier for customers to purchase and pay as per convenience.
1.4 BigCommerce
BigCommerce is another tool that is easy to use and that provides numerous options to set up your online web page. You are able to easily drag and drop design elements. BigCommerce is also supported by the SaaS platform and is compatible with a number of applications.
2. Analytics and Tracking
Getting relevant data and its analysis surely plays its part in the competition. Certain tools are available that can be used to measure and analyze your customer’s footprint.
2.1 Google Analytics
Google Analytics is the best tracking and analytics tool used by eCommerce platforms. Around 70% of companies use Google Analytics; its interface allows you to easily track the landing pages of your website, you can get insights of your visitors, and can monitor their behavior for better understanding and experience.
2.2 KissMetrics
KissMetrics is a tool used to monitor customer engagement and helps to track purchasing habits of your clients. It just not only assists in increasing sales of your website but also provides valuable information and data sets that can be used to improve further and modify your online store.
3. Email Marketing Tools
In order to stay more connected with your customers and subscribers. There are certain tools to keep you more connected with your customers, have a look at one of these:
3.1 MailChimp
MailChimp is not only just an Email marketing tool but has now emerged as a marketing platform that can be aligned with other marketing tools such as HubSpot Marketing Hub and Facebook. MailChimp is one of a kind and cannot be easily replaced. This tool allows you to create dedicated campaigns and also allows you to monitor the performance of those campaigns. Moreover, a number of email templates are available for users to choose from. Using such eCommerce applications is surely a need of an era.
4. Design Tool
Design and graphics cannot be ignored while planning for a footprint on eCommerce as people generally are attracted by layout and colors. The below-mentioned tool is one of the top tools to design your eCommerce store.
4.1 Canva
Canva is a free tool that can assist in graphic design-related tasks. This is an online website that offers multiple formats, pictures, and fonts. The interesting part is this tool is very easy to use and is quite user-friendly, and can easily help you in designing graphics as per the requirement of multiple platforms. Canva is also available on mobile platforms like Android and iOS.
5. Research Tools
Research is very important for every business, and survival and growth depend upon the research work you put into your business. Below mentioned as one the renowned researched tool out there:
5.1 Jungle Scout
In case you want to do business through Amazon, then Jungle Scout is the best choice for research. This tool will help you to from scratch till product launch. Jungle Scout can also assist in product research, email marketing, and Analytics.
6. Referral Tools
Referral tools will surely help your business to get more exposure as these tools will utilize your customers for marketing your products by giving them numerous incentives.
6.1 ReferralCandy
Referral candy can help you to design referral campaigns through which you may utilize your customers to promote your brand. Every time your customer redirects someone to your product or service, he will get the incentive. Referral candy can also be integrated with other eCommerce platforms such as Shopify, Magento, and WooCommerce.
7. SEO Tools
SEO plays a very important tool to attain traffic on your website. Without proper SEO tools, it will not be possible to gain traffic and visibility of your content.
7.1 Moz
Keywords play a significant role in ensuring your product’s online presence. It is very important to regularly update your keywords to ensure traffic because appropriate keywords will ensure your product’s ranking and thus resulting in traffic. Moz helps you to analyze keywords and their rankings for your website. Interestingly, it also allows you to track and monitor keywords on a competitor’s website. Moz will surely help you to analyze and improve your keywords.
8. Social Media Management Tool
Social media’s footprint on our life cannot be ignored upon. It has become essential for any business to have a footprint over social media. Multiple tools are available that can help you in the management of your social media marketing.
8.1 Buffer
Buffer plays an amazing role when it comes to social media management. I will assist you in managing and scheduling your campaigns leading to better control over your social media campaigns. There is an analytics section in a buffer that will help you to track engagements with your post, and this will help you to monitor the performance of your campaigns. Buffer can surely be regarded as the most important social media management and marketing tool.
9. Content Management and Marketing Tools
Nowadays, a lot of content is out. However, there are tools to manage content because in case you are generating new content as well, it is important for you to have know-how about how to manage them. The below-listed tools can surely do wonders in your content marketing and management.
9.1 Trello
Trello is a very useful tool for digital marketing as it eases coordination within the team. This tool keeps the whole team connected by enabling team projects easily assessable and editable. All the team members can be aligned as per the marketing strategy on Trello as per the requirement of the projects. Moreover, it also makes follow-up and review of work. Previously emails were used to do this stuff, but Trello has helped to further streamline the projects. Now posts such as Blogs required to be reviewed can easily be shared as a draft for review rather than finding emails and attaching files again and again.
9.2 Slack
Slack is again amazing content management and marketing tool that will enable better coordination and communication amongst your workforce through a secured medium. Moreover, Slack is easily adaptable and can be integrated with multiple platforms and applications such as Google Docs. Additionally, Slack further enhance coordination by allowing users to share their screens and enabling them to make voice and video calls.
Bottom Line
eCommerce tools and applications are not just important but have become a necessity for businesses. We believe that it is very important for businesses to identify their activities as per their niche and to explore the available eCommerce platforms in order to further streamline their operations. Surely this article has identified one of the best eCommerce tools and applications, and the above-presented tools and platforms are some of the most useful eCommerce platforms used by most of the eCommerce businesses. We believe that the proper utilization of eCommerce tools and platforms mentioned in this article will prove to be a game-changer for your business by enhancing the current level of effectiveness and efficiency of your operations.