No matter what business niche you are involved with, without email marketing, the idea of online business cannot be successfully materialized without the best email marketing tools. Whether it is the marketing of your products or the sales funnel of your online business, proper communication remains the cornerstone of business dealings, and emails are the most widely used media for streamlining this communication process. Email marketing remains a proven way to engage and nurture leads into loyal customers. Research shows that email marketing boosts ROI by up to 4,400 percent. In this article, we have compiled a list of the best email marketing tools for business.
There is no denying that there are many tools available online for meeting the communication purpose, but due to their pitfalls, email marketing still stands apart from the rest of the other marketing channels. Among both B2C and B2B marketers, email continues to be the top channel for content marketing. 87% of B2B marketers and 77% of B2C marketers use email marketing to cultivate their audience.
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1. Constant Contact
One of the best email marketing tools is Constant Contact. It offers one of the fastest-growing email marketing services in the industry. It is also the easiest to use and most beginner-friendly email marketing service. You can easily maintain your email contacts, email templates, email lists, the marketing calendar, and more. You can choose either from 100 pre-made email templates or customize your own. You can schedule your emails to be sent to your contacts whenever you want after you’ve crafted a good one. Each account provides unlimited emails, easy tracking and reporting, free image storage, list segmentation, Facebook campaigns, and Shopify integration.
Constant Contact offers two plans depending on your needs, starting at $20 and $45. The price varies according to your number of contacts. They offer a free trial of the service so you can try it out.
2. Omnisend
Omnisend is an omnichannel marketing automation platform tailored to growth-oriented eCommerce brands. By bringing all your marketing channels under one roof, you can simplify marketing processes and boost your revenue with sophisticated automation workflows that recover lost sales with hyper-targeted and personalized messaging. Omnisend supports all eCommerce platforms, including Shopify, Bigcommerce, Magento, WooCommerce, and more. Omnisend also provides templates for email capture, automation workflows, and campaign management, so you can get started quickly.
Omnisend offers four pricing plans, one of which is free with very limited capabilities and another which allows companies to customize their plans. Their plans come with a free trial as well.
3. SendinBlue
SendinBlue’s email marketing platform was developed in response to one of the biggest challenges faced by small-to-medium businesses: automating email marketing on a budget. Users can trigger campaign actions based on their visitors’ email and website behavior, can assign lead scores, send transactional messages, plus lots of other features.
Beyond the email, SendinBlue also has a forms tool that you can use to collect new leads that you can segment into specific lists and enter into email nurturing campaigns. SendinBlue provides five plans, one of which is free, three of which have a price range between $25 and $66 per month. Plans are priced based on how many emails you send a day/month.
4. SendX
SendX is also one of the best email marketing tools, a cloud-based SAAS platform, lets you grow your email lists with forms and popups. The email marketing can be optimized based on 30+ parameters, including past open rates, time zone, domain name, email client, ISP, etc. You can also further customize the email templates with the drag and drop email editor, without HTML.
Email drip sequences and audience segmentation can help you automate your email marketing with a rule-based interface. Also, the tool offers a heatmap report for various campaigns to give you a quick visual overview of which CTAs are functional and which links people are clicking.
SendX provides unlimited email distribution to opted-in subscribers across all pricing plans. No matter how many lists, tags, or segments you have, you get charged per subscriber – not per email sent. With the 14-day free trial, the plans start at $7.49 per month for an annual subscription (or $9.99 for a monthly subscription) for 1,000 subscribers.
5. MailChimp
One of the best email marketing tools for business or any purpose is MailChimp. It serves millions of customers in more than 175 countries. They collect data from those customers to provide them with actionable insights to improve their email marketing strategy. MailChimp offers over 300 integrations, which let you customize the tool to your business. By further personalizing your marketing with these integrations, you can maximize your marketing strategy. The tool is simple enough to allow individuals to get started with their startup’s email marketing campaign while flexible enough to support enterprise companies.
MailChimp offers four pricing tiers ranging from free to $299 per month. In addition to the free plan, depending on the plan you choose, your monthly charge will increase as your contacts increase.
So, these were the best email marketing tools for an online business. If you want to start a campaign for your business, consider using these tools. If you know any better marketing tool for business email marketing, do mention in the comments below.