Have you been wondering how a Blog is written? Even if you never thought about it, I would suggest you contemplate for a second because if you are good at writing, you can start your own blog or even serve other clients as a freelancer. Moreover, today’s era is full of information, and people are eager to learn and absorb new stuff. Writing a blog is not so difficult, but it is not simple either. Don’t worry; we will be guiding you on how to write an effective blog post. Here is how you can write an effective blog post with the help of simple tips.
Pre Requisites Before You Start Writing on a Blog
I would suggest a few simple prerequisites that you would require before starting to work on your post. All you will need is a Laptop/Computer along with an IPad or a paper and pen to Jot down things.
Table of Contents
1. Research/ Brainstorming
First things first, as a first step, pick the topic that you want to write on and do some research for it. You need to do initial research. Without knowing the audience and what kind of content is appealing to them, you won’t be able to write a good blog post that people will love reading. It is important to know what the audience wants to read and what kind of content they want; for this, you can do keyword research through multiple platforms.
Moreover, you also need to look at what other writers have conveyed on the topic and what else you may add up. This will create uniqueness and add value to your work.
After initial research, you will be able to narrow down the topic. After researching and brainstorming on the topic that you want to start, you can figure out the topic’s keywords.
2. Make Notes and Take note of what’s important. Points
Your initial research and idea will not be enough because proper formatting and appropriate flow play a significant role in writing an effective blog post. What you can do is that during your initial research, you should jot down the points on your iPad or on paper. This will help you to plan well and will assist you in writing a well-structured blog post. I normally write important pointers and headings that I would link and further elaborate on in my blog post.
Further Steps Involved in Writing an Effective Blog Post
As you have now done the initial research and gained insight about the topic additionally, you would have appropriately planned and structured the flow and information on your iPad or paper. Now it’s time to grab a cup of coffee and start writing your post.
3. Start with a Title:
Once you have done the initial research and decided to write on a topic next step is to select a catchy title that should attract the audience, this would require you to look over articles or magazines to get familiar with some good titles. Additionally, this will help you to think over and finalize a catchy title for your Blog. What I normally do is that after thinking about some titles, I take reviews from people around me and select the one that is most suitable for most people.
4. Draft an Introduction
As a next step, you will have to draft an Introduction, while drafting an introduction, you should be able to convey the significance of the topic, and your intro should be able to hook people. You will be required to talk about what you want to teach them and why it is important. For example, if there is a topic about blogging, you may simply write, “Ever wondered how people earn just by writing blogs.”
5. Body of Blog
The section that comes under the introduction and before the conclusion can be regarded as the body of the blog. While writing a blog post, you should be considerate to keep content easily skim able for readers. In this regard, you will require to add subheadings and bullet points. Moreover, you should make sure that paragraphs are not long enough and must be 4 to 5 lines max. This will keep the reader more interested and engaged.
6. Conclusion Section of a Blog
Once you have conveyed the topic, it’s now time to summarize what actually your post is about. Some bloggers leave a question or ask for ideas, comments, or reviews from readers in order to increase overall engagement. There must be some kind of call to action to let them express their queries, feeling, or views on the topic. The most important aspect you should consider while writing a conclusion is to make a reader feel accomplished as if he/she has learned something from your blog and is willing to take further actions to explore learning and opportunities rather than just forgetting your post.
Bonus Points:
7. Maximize the Use of “I, We, and You”
While drafting the blog, always think you are directly talking to the reader as if he/she is in front of you. This can be done by effective use of words such as “I, we,” and will lead to better engagement.
- Formatting
You should use the proper format for headings and subheadings. This will make it easier for the reader to understand and grasp the topic. Moreover, it would also assist in effective SEO optimization. It is suggested to use the proper font sizing, such as size H1 for main headings, H2 for subsections, and H3 for subheadings.
- Write as You Speak
It should also be noted that you should bear in mind that it’s not a school exam or research post that requires you to use a formal writing style. Your writing style must be simple as if you are normally speaking with a fifth-grade student.
- Include Visual Break
As humans, we like to see things visually, and most of us understand better through visual mediums. Therefore, it’s an amazing idea to add related pictures and videos in between subsections. This will further boost the interest of the reader.
- Refer Research Papers
Citations and references always play a vital role in increasing credibility and enhancing the confidence of the reader in your post. In order to increase the credibility of your blog and for this, what you can do is that you can search for related research from google scholar and can add some pointers from there, and refer them as well.
- Use of Statistics
Another important way to make your blog post effective is the appropriate use of statistics. These statistics can easily be found on multiple websites on Google. Proper usage of statistics would definitely be worthwhile.
- Grammarly Extension
Last but not least, it is always useful for you to check grammar and punctuation. Multiple numbers of researches have highlighted the importance of using Grammarly. This application can provide comprehensive feedback about grammatical errors, thus creating a self-learning experience and resulting in improved writing. It is also mentioned in our list of best Chrome extensions for freelancers.
Conclusion
Blog writing is an art, like any other activity. Blog writing will also require you to put some effort into the initial phases. However, If you follow the suggested guidelines, it would become unimaginably easier for you to write a blog post. Once you have achieved the desired skill set level, there would be endless opportunities for you as a blogger. Things will take time, but with your consistency and commitment, you will be able to uncover new opportunities and horizons.