Social Media Marketing

Social media marketing is a type of Internet Marketing that utilizes social networking websites as a marketing instrument. It is the use of social media platforms to attach with your audience to build your brand, raise your sales and drive website traffic. This involves publishing huge content on your social media profiles, listening to and engaging your followers, analyzing your outcomes and running social media advertisement. The goal of SMM is to generate content that users will share with their social network to facilitate a company increase brand exposure and extend customers reach.

The major social media platforms are:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • YouTube
  • Snapchat 

Nowadays, businesses use social media in a myriad of different ways. One of the key components of Social Media Marketing is Social Media Optimization (SMO), same as Search Engine Optimization (SEO). SMO is a tactic for drawing new and unique visitors to a website. Social Media Optimization can be possibly in two ways:

  1. Add social media links to content.
  2. Second is promoting activity through social media by updating statuses or tweets or blog posts.

How Social Media Marketing can help you meet your Marketing Goals

Social Media Marketing can help you with a number of goals, such as:

  • Increase your website traffic
  • Building conversations
  • Raise your brand’s awareness
  • Creating a brand personality and positive brand association
  • Improving communication and dealings with key audience

Tips for Social Media Marketing

There are a lot of SMM tips to kick off your social media campaigns. Now ready to get started with SMM.

  • Social Media Content Planning – Building a SMM plan is essential for content planning.
  • Great Social Content – Reliable with other areas of online marketing, content reigns extreme when it comes to social SMM. The content that you share on your social media networks can consist of social media images, videos, Infographics, how-to guides etc. 
  • A Consistent Brand Image – Using social media for marketing enables your business to plan your brand image across a selection of different social media platforms.
  • Social Media for Content Promotion – SMM is a wonderful channel for sharing your best site and blog content with readers. 
  • Share Curated Links – While using the platform of social media marketing leverage your own unique, original content to gain followers, fans and devotees. It’s also an opportunity to connect to outside articles as well.