It should come as no surprise that Fiverr has given plenty of opportunities to online sellers worldwide. The place where they can showcase their skills in a specific niche and get a lucrative reward from buyers. Not only is Fiverr providing a platform to maximize earnings, but during the ongoing pandemic, it has become the ideal choice for many budding entrepreneurs. Whether it is Fiverr or any online marketplace, the sellers are supposed to bring their services or products to the table in a skillful manner. Buyers always tend to buy products from a shop where they can find their desired product easily. If you are providing your services online on Fiverr too, you need to make it visible to the online audience.
Fiverr, in its framework, asks you to create a Gig for your potential sellers. These Gigs act as your Sales Representatives in another sense, which will allure the visitors to place their orders at your disposal. The key to bringing your Gig to the first page lies in the Search Engine Optimization techniques.
You might have heard this jargon of SEO earlier as well. This deals with the indexing process that tells the search engine, which results to show on the search result pages. Fiverr with some micro-level changes, also followed the same algorithms. Anyone, who has a knack for crafting an SEO-optimized gig, can easily be caught in the eyes of potential buyers on Fiverr. Here is a mentoring guide that will elaborate you the way to create SEO-oriented Gigs for your Fiverr profile.
Table of Contents
What Should be the Title of Your Gig?
Fiverr allows writing a title of a Gig in only 80 characters. So it must be to the point and succinct. Have you heard Cutting The Long Story Short? This is all you need to do with your Gig in these 80 characters. The title will always start from the irremovable “I will,” a standard start of your Gig assigned by Fiverr. The remaining part of the title should only consist of the kind of service you are offering.
Your Gig title is not only a static advertisement for your services, but it also determines the URL of the web page. The URL will be irremovable; hence the Gig title should be selected wisely. Write a title in a way so that the generated URL should be catchy, easily retrievable, and attention-grabbing. The Fiverr search spiders find the gig more relevant that has a similar gig title and URL. As assigning a URL is a one-time process, so after changing the title, the URL will not be changed.
The Gigs should be buyer-friendly; consider the example of a Gig for designing Amazon products. You should be well aware of the keywords from which your potential buyer will find you. The specific keywords should be repeated in your Gigs and description. Consistently using a keyword in the title, tag, and description will help you to rank your Gig on the first page.
Fiverr also urges you to use the username, which has a resemblance with your services. This will augment and enhance the prospects of Gig visibility.
I will Create Amazon Product Videos to Boost Your Sales.
Description and FAQ
This is the section where you need to describe what you are offering there but in a detailed version, unlike the title. You have been allowed to write a description of 1200 characters. You have to make a case for yourself. Be more persuasive and convincing when it comes to taking your products or services out of the bag.
As it was already discussed earlier, the Fiverr search engine focuses on relevance. Your description and the title of the Gig should go hand in hand. They must be connected with the repetition of the same keywords and key phrases. Remember, you need to pay attention to repetitiveness, not redundancy. Take a pause and think back about your Gig that will also be exposed to buyers. It should be equally a buyer-friendly Gig as much it is search engine oriented.
In addition to the focused keywords of the title, you can also choose keywords from the Fiverr suggestion tab that used to appear after any search. It will help to make your content more compelling and coherent. Include FAQ to your services; it will bring more clarity b between you and your client.
Fiverr only allows 5 tags to affiliate with one gig. This makes it the most careful & choosey section of your gig. You need to keep two previously discussed things again in your mind while dealing with this section, i.e., gather the keywords after multiple searches on Fiverr about your service and which keywords you had focused on in former sections.
This healthy practice of keyword research should be made multiple times. It gives you the list (not long though) of keywords. Check these keywords, whether are the same as you have already jotted them down in your title and description.
If true, then select the most appropriate five keywords from them, and add them as Gig tags. In case you end up with new keywords, then revisit your content strategy and update the previous section as well. If you intend to change your title, then never forget the URL enigma; hence it is better to leave the old gig and list a new gig.
Add an eye-catching Thumbnail
Images can capture a plethora of words in it. Fiverr is already keen on barring users from writing gigs with bulky content. The character’s restriction acts more like a double-edged sword; thus, you should never underestimate the utility of images in your gig. It will add value to your gig and increase the Click Through Rate (CTR).
For example, if 100 people saw your gig and only 5 clicked on it, it could well mean that your gig has a 5% CTR. You have to come up with an interactive thumbnail. Get the ideas from the competitors. Try to be more communicative & ready-to-go through your thumbnail. It should readily be telling the buyers what kind of services they will find inside your gig.
Another significant aspect of a thumbnail image is that it can in fact feature on Google Image searches. Probably you are getting know why you should not turn a blind eye to your gig’s thumbnail image. In order to tell Google search engine crawlers about your gig image, you need to pay heed to the name of the image. Renamed it to the title of your gig and add Fiverr at the end of it as a suffix. See the example, i.e., “I will Create Amazon Product Videos to Boost Your Sales Fiverr”.
Keep an Eye on Gig Favorites & Reviews
If you explore the gigs that appeared on the first page after searching for any related service, you will conclude that the gigs have been marked favorites by a handsome amount of Fiverr users. Marking any gig favorite means that you endorse the seller and its gig. Simply it’s a review in an iconic form of a star. More specifically, reviews, favorites, and response rate are some key factors that played a role in listing your gig on early pages after a search on Fiverr.
If you are new on Fiverr and need an early breakthrough by using these tricks, you should also utilize other social media platforms. Use Facebook and find groups related to exchanging gig reviews and favorites. In these groups, you will find many seekers who are looking for the same goals as you. Response rate can be enhanced organically if you are responding to the buyer’s message quickly. Install the app of Fiverr and respond to your clients down the road.
Add Realistic Information
Be real while giving information about yourself and your services. No need to write exaggerated cliché stuff to entice visitors. Always double-check the delivery times you have listed for your Gig. A right and realistic delivery time adds value to your account and helps to list your account among the rest of the credible accounts.
If you have spent an amount of time and still did not receive enough views or orders from your Gig, you should be revisiting the content written in the gig. Bring some modifications that can help you to promote your gig and earn more.
Include all the real-life questions you normally get asked when offering service to anyone. This is also where the type of service you aren’t willing to do should be listed. Avoid repeating the data you provided in other areas of your Gig.
Optimizing and promoting the gig is essential if you really want to skyrocket your Fiverr sales. Learn from the little details and keep promoting your gig! The aforementioned tricks and workarounds have been carved out by keeping Fiverr search algorithms in account. Freelancing is a journey where learning has no boundaries. It is instead pushing your boundaries farther every time. Know the worth of the said deadline and prove your mettle. Your client reviews will become your spokesperson on Fiverr and bring more clients to your gig.
Use social media as discussed above, put your gig link in your bio or Instagram account. Communicate with clients professionally and be eloquent while discussing extra services. You should offer bonuses to lure potential clients, there are a lot of success stories showing how sheer great gigs and communication skills can help in a thriving freelancing career. Of course, a sense of fulfillment nurtures human potential to achieve more. Success in one project would surely reflect on the rest of the tasks. Good luck with your freelancing endeavors!!