According to Nike’s official website and news, it is expected to convert its entire sale towards online selling. Due to COVID-19, lockdown closed almost everything in the world and affected businesses. From where did the Nike online store idea come? The sales volume came down, and businesses dropped. But, a positive thing was seen during this that most of the brands and businesses shifted towards online selling. Online selling gave a positive edge to them, and business boosted. That is why Nike felt this, and the following statement was given by the CEO of Nike:
“We know that digital is the new normal. The consumer today is digitally grounded and simply will not revert back,” Mr. Donahoe said.
Nike’s sales are increasing in many countries like China, Japan, South Korea, and the United Kingdom, but decreasing in the United States. During COVID-19, the situation was dangerous.
Due to growing trends in digitalization or online selling, great businessmen are thinking to shift towards ecommerce. Nike online store is also from this.
Benefits of Nike Online Store
A lot of benefits and profits are there if Nike Online Store works in US and internationally. Some are as:
- Remote shopping
- Time saving
- Flexible shopping (Sizes, colors, and designs selections)
- 24/7 shopping access
- Easy and secure payment methods
- Easy return policy
Buyers can easily purchase everything they like for sports. No tension of traffic signals and parking.
Why Shifting from Physical Stores?
Physical stores have a lot of issues in this age of modern age, where the online selling trend is increasing. After this, Nike’s online store idea came. From these, some are given below:
- Rental cost
- HR cost and management issues
- Physical availability
- Time limitations
- Parking and security issues
- Health issues during different diseases like Corona
It is expected that Nike will permanently close its stores, and a new “Nike Online Store” trend is coming. Already big brands and online selling websites are working in the market like Amazon, eBay, and Etsy. No one is like Nike in the market, especially in sports. Adidas is working in this niche, but if Nike shifts towards online selling, this initiative will be good.
